How it works
From a recording to a published clip, and what you control at each step.
1. You record
Someone from your brand records long-form video — a founder conversation, a product walkthrough, a podcast appearance you own. Nothing about the recording setup changes; the point is that your team keeps doing what it already does.
2. The engine finds the moments
The recording is transcribed and analysed to find self-contained moments that stand on their own — the ones that would make a stranger curious about your product: a clear idea with a beginning and an end, rather than an arbitrary 30-second slice.
3. Clips are cut and finished
Each moment is cut into a vertical, platform-ready clip, framed on the speaker, graded, watermarked with your brand, with captions burned in so it reads with the sound off and speech levelled to platform loudness standards.
4. You approve
Clips are queued in a review studio for your team. Nothing is published until you approve it. You can pick a music bed, edit the caption, send a clip back, or skip it entirely.
5. Publishing, with your authorization
Approved clips go to the accounts you connected. On Instagram and YouTube the clip is published to your own account. On TikTok the clip is delivered to your TikTok inbox as a draft and you complete posting in the TikTok app, where you set the privacy and interaction settings yourself.
6. Measurement
We read back how your own clips performed — with saves, shares, comments and follows weighted ahead of raw views, because for a product brand those are the signals that predict demand — so each batch is cut smarter than the last. YouTube statistics are re-retrieved from YouTube daily and are not retained beyond 30 days, in line with the YouTube API Services Developer Policies.
Connecting and disconnecting
Connecting an account sends you to that platform’s own authorization screen, where you see exactly which permissions are being requested before you grant anything. Disconnecting inside Bricks System immediately revokes the tokens we hold and stops all publishing to that account. You can also revoke access from the platform’s own settings at any time — for Google/YouTube, from your Google security settings.
Full detail on what is stored and how to have it deleted is in the Privacy Policy.